Role: Senior Designer, working alongside Creative Directors, the photographer duo and film Director to shape the campaign's creative direction.

I developed the original concept of using Dove's iconic soap bar as the visual anchor for the campaign. Inspired by its ergonomic silhouette, the form was echoed throughout the creative to complement the natural curves of the women featured, creating a distinctive visual language that carried seamlessly across the TVC, social content and digital touch points. Filmed in White+ Studios, the stripped-back setting reinforced Dove's authentic approach, keeping the focus on real skin, shape and the bar.