Role: Senior Designer & Art Director
My idea is an individual project, no real brief but the creative process & design development demonstrates how graphic design can push the boundaries for a brand.
“Romanticising the dollop”
idea - Unmistakably Hellmann’s
Hellmann’s has been loved and recognised for generations, but it hasn’t been this bold before. By pulling back as much of the branding as possible, to create a simply beautiful campaign means the messaging is cleaner, bolder, and the audience should recognise this graphic representation and instantly know mayonnaise mean's Hellmann’s, because it’s
“Unmistakably Hellmann’s”.
Big Ideas
Motion, Digital OOH, Social, Print