When did 10
stop looking like 10?
OOH Digital Billboards | Social | Print
Dove exposes the problem of young girls using anti-ageing skincare. Billboards were seen across many cities including the Outernet space in Tottenham Court Road in Central London.
Is set the boards for the Outernet London: Tottenham Court Road, it features massive floor-to-ceiling wrap-around 8K immersive screens known for 3D perspective displays.
Awards: (The Drum Festival)
Gold - Advertising | Photography
Silver - Advertising | Online Video Short Film
Bronze - Advertising | Integrated Campaigns
I worked closely with our creative team from Ogilvy Australia to create this campaign.
The Art Direction:
The design needed to land the gut punch of 10 then and now. Simplicity was key and informative in style. The layouts were stripped back to enable the emotionally charged images to land with only subtle nods to a playfulness with paint splatters or glitter.
A simple design concept but with vast outputs. I created all the print, social and billboards that came in a variety of specifications/sizes for different markets.
UK & US Markets
Role: Lead Designer & Assistant Motion Designer
